Benjamin Moore

Benjamin Moore is one of the most respected and recognized names in the paint industry, with a legacy that spans over 140 years. Founded in 1883, Benjamin Moore has become synonymous with premium-quality paints, offering rich color options, durability, and professional-grade finishes. As a pioneer in paint technology, Benjamin Moore has set the standard for color consistency, long-lasting performance, and eco-friendly formulations.

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As an authorized Benjamin Moore dealer in Toronto, we are proud to offer a full range of Benjamin Moore products, including interior and exterior paints, primers, specialty coatings, and stains. Whether you’re refreshing a single room, painting an entire commercial property, or working on detailed trim, Benjamin Moore products deliver flawless results with exceptional coverage and ease of application. When you choose Benjamin Moore, you're investing in innovative paint technology and a legacy of excellence.


Why Choose Benjamin Moore? (Competitive Advantages)

Benjamin Moore products stand out for their superior formulation, rich color options, and professional-grade performance:

  • Gennex® Color Technology – Benjamin Moore’s proprietary Gennex® Color Technology ensures deep, rich color that resists fading and wear over time.
  • Exceptional Coverage – High-hide formulas provide full, even coverage in fewer coats, saving time and paint.
  • Durability and Washability – Benjamin Moore paints are engineered to withstand regular cleaning and daily wear without chipping or fading.
  • Eco-Friendly and Low VOC – Many Benjamin Moore products are low in VOCs (Volatile Organic Compounds), making them safer for indoor use while maintaining environmental responsibility.
  • Wide Range of Finishes – Available in flat, matte, eggshell, satin, semi-gloss, and high-gloss finishes for every surface and style.
  • Fade-Resistant and Mildew-Resistant – Designed to handle exposure to sunlight and moisture, ensuring long-lasting beauty.
  • Easy Application – Formulated for smooth, even application with minimal spatter, making it easy for both professionals and DIYers to achieve a flawless finish.

Benjamin Moore’s innovative technology and commitment to quality make it the preferred brand for both residential and commercial projects.


Benjamin Moore Product Range and Specialization

We carry a comprehensive selection of Benjamin Moore products to meet every painting need:

Interior Paint

  • Benjamin Moore Aura® – Premium interior paint with rich color depth, extreme durability, and a smooth finish.
  • Benjamin Moore Regal® Select – Trusted by professionals for its superior coverage and washability.
  • Benjamin Moore Ben® – Affordable, high-quality paint ideal for residential projects and DIY applications.
  • Benjamin Moore Eco Spec® – Eco-friendly, zero-VOC, zero-Emission paint, Certified asthma and allergy-friendly with excellent color retention and coverage.
  • Benjamin Moore Ultra Spec® – Low VOC paint designed for commercial and high-traffic residential use.
  • Scuff-X® Interior Latex - Low VOC , patented scuff and chip resistant technologies that deliver unmatched durability, good for high-traffic environments.

Exterior Paint

  • Benjamin Moore Aura® Exterior – Fade-resistant and weatherproof, designed for lasting durability in extreme weather.
  • Benjamin Moore Regal® Select Exterior High Build Paint
    – Resists cracking, peeling, and mildew, even in harsh outdoor conditions.
  • Benjamin Moore Element Guard™ Exterior  – High-performance exterior coatings that can be as soon as 60 minutes before rainfall and in temperatures down to 1.7°C (35 °F).

Exterior Stains 

  • Benjamin Moore Arborcoat® – Premium wood stain for decks, siding, and outdoor furniture.
  • Benjamin Moore Woodluxe® –  An innovative line of oil- and water-based exterior stains that sets your project up for success.

Primers and Specialty Coatings

  • Benjamin Moore Fresh Start® Primer – High-hide primer for preparing surfaces and enhancing color accuracy.
  • Benjamin Moore Fast Sanding Primer – An acrylic formula that sands to a powder after only one hour, yielding a smooth base coat that is ideal for an ultra-smooth top coat.
  • Benjamin Moore Drywall Primer – A quick-drying, acrylic latex that is designed for new or previously painted drywall and is easy to apply.
  • Benjamin Moore Advance® Interior/Exterior Paint– High-performance enamel for cabinets, trim, and furniture with a durable finish.
  • Benjamin Moore Floor & Patio – Tough, water-resistant coating designed for high-traffic floors and outdoor patios.

Eco-Friendly and Low VOC Options

  • Benjamin Moore Eco Spec® – Certified asthma and allergy-friendly, offering a safe and eco-friendly solution.
  • Benjamin Moore Ultra Spec® – Low VOC paint designed for commercial and high-traffic residential use.

Whether you’re working on walls, ceilings, trim, or exterior surfaces, Benjamin Moore offers a solution for every type of project.


Benjamin Moore Wholesale Options

For contractors, interior designers, and commercial developers, we offer wholesale pricing on all Benjamin Moore products. Whether you're handling a multi-unit residential project, a commercial property renovation, or a large-scale custom build, our bulk purchasing options ensure that you get premium Benjamin Moore paints at competitive rates.

Our wholesale program provides direct access to Benjamin Moore’s full range of products, giving you the ability to deliver consistent quality and professional results while controlling project costs. Contact us today to discuss Benjamin Moore wholesale orders and secure the best pricing for your next big project.